As part of a User Centered Design Certificate to be completed at the University of Washington in June 2015, I created the following visuals.
The first was an exercise that consisted in manipulationg typography to express an idea. The resulting typogram explored the relationship between form and meaning, in this case the idea of “organization.”
Using Adobe Illustrator, the size of each letter was carefully manipulated to fit within each other and occupy the maximum amount of space in an “orderly” manner. The use of typography allows for a number of variations that can become a language itself. Fonts can vary in style (i.e., serif, sans serif, slab serif, etc.), weight (i.e., bold, regular, light, etc.), posture (i.g., roman, italic), case (i.e., upper, small caps) and width (i.e., condensed, etc.).
Combinations of these can convey meaning. This second piece explores the relationship between image and iconography and works to support each other.
The task was to create a poster announcing an upcoming exposition at the Seattle Museum of Flight. Preselected images and text were used to convey the idea of space exploration while providing the required information for visitors to attend. Attention to hierarchy and use of color were combined to convey meaning.
In this third piece I combined the use of typography and image to create the logo of a fictitious company called the “Orange Otter.” Several sketches of words and symbols led to this final design. The contour of an otter was drawn from a photograph. Both color and elements of an orange were both incorporated to both the main picture as well as the typography. Color has the ability to convey emotion very effectively, but it can also be used to convey function. Green for example was used to convey the idea of fruit and it was succintly matched both in the figure and in typography. The result is a friendly icon that might atract costumers.